Understanding
the Different Methods of Online Promotion
Copyright © Stone
Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-2508
Did you realize
there are only three types of online promotion?... This statement may
seem odd and even untrue in your mind, but I am speaking in more
general terms than you might be thinking.
Let me explain.
The three types of
promotion are Junk, Active and Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are
those that seem to produce results, but by their very nature are really
only illusionary promotions.
For example, let me
begin with FFA (Free For All) pages. You might find yourself
subscribing to a submission program that tricks you into believing you
are submitting your links to tens of thousands search engines.
According to the
Open Directory website, they have only approved 1705 search engines and
directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).
I like using the
DMOZ directory as an example because submitted links are tested by
human beings with integrity, for the honesty used in site description.
Search Engine Watch and other search watchers tend to show fewer than
these 1705 engines, primarily because a lot of the engines provide very
little value.
Yes, you can submit
your URL to a FFA page, but FFA’s usually only permit 100 or 1000 links
on their page at any one time. So, if ten thousand people are
submitting a link to an FFA page on a daily basis, then the average
life of your link is between seven minutes and 144 minutes. I suspect
the actual number of submitters is much higher and the results are much
worse. Given that few people surf FFA pages, the chances of your
submission being of any real value is practically nill!
Most of the people
telling you that you can submit your site to tens of thousands of
search engines are truly only submitting your site to FFA pages! Beware
of the false promises.
Another junk
promotion method is Safe Lists. A safe list is a mailing group that is
signed up to be received by people who want to submit their own ads.
Now, most safe lists have thousands of subscribers who are able to
submit their ads daily or weekly. The person signed up to receive the
list will receive anywhere from twenty to 140+ messages a day from the
list. These messages will be received by people only interested in
promoting their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of messages go
out daily or weekly that will never be seen by anyone but the sender of
the ad. Where is the value in that? There is none.
ACTIVE PROMOTIONS
Active promotions
are the type that require you to go out on a daily basis or a weekly
basis and put out your advertisements. With active promotions, you will
either place your advertising or you will not sell your products or
services. Your choice is simple --- work or starve.
Examples of active
promotions include Pay Per Click Search Engines (PPCSE’s), Direct
Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine
Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads.
Some people are able
to utilize these methods very productively, while others are destined
to drop their money into the bottomless pit of failed Internet
promotions.
PASSIVE PROMOTIONS
Passive promotions
are those promotions that can continue to provide results for you long
after you have invested the work to make them available to the Internet
community.
Examples of passive
promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges
and Writing Testimonials for others.
Let’s look at
articles as a solid example of my point.
You are reading an
article that I have written to promote my own business. This article is
timeless and therefore could have been written five years ago and still
have been as valuable as it is today.
Due to the fact that
the article is timeless, it can and will be placed in
newsletters/ezines and their accompanying online archives, on websites
and in ebooks for many more years to come.
As a result, this
article will continue to serve me well beyond the time in which I wrote
it and submitted it to publishers and webmasters for public consumption
and publication.
This is the best
example I can give you of an excellent passive promotional method.
AVOID THE MONEY PITS
Many try and even
fewer succeed to conquer the Internet and to produce their dreams of
online wealth.
My hope is that you
will be one of the people who conquer the challenges before you and to
make a nice living while working online. It will take drive,
determination, study plus trial and error, but you can make it work for
you.
Please continue to
educate yourself so that you can avoid the money pits - instead, strive
to find the money barrels. It can be done. I am living proof.
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