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"What's New With Article Writing on the Internet?"
My marketing clients are always amazed at what happens when they write
articles for the Internet. Their articles start turning up on websites,
and
their URLs start turning up on the search engines. It's a formula that
really works and it's a win-win formula: they enjoy writing and helping
others, they increase their knowledge as they write, the readers
benefit, and the writers gain recognition.
Almost overnight you can become #1, 3 and 8 on google in a category,
and pop up also under amazing keywords. In time you can establish your
expertise, drawing clients and customers to your website for the right
reasons, building your practice or business on a solid foundation.
You can also avoid the "link farms" the spiders don't like, because
you'll be racking up so many "real" links from the article sites.
You'll also get more requests for link trades and other alliances than
you can handle.
Clients write me all the time that articles I've written about them
have helped them place. For instance for Sandy Gooding, CEO of Gooding
Accountability System©, two of the top ten references on google
are from articles I've written about her services, and my article
citations got there before her own website started showing.
So what's new these days?
After what appeared to me heavy saturation from MLM writers of thinly
disguised advertisements, I'm seeing more quality, and also more new
names
entering the field all the time. As the competition increases, the
quality will matter more. Hopefully you were there to begin with. If
not, sharpen your pencil!
We quickly learn who produces good material, and I'm sure it's the same
way for th4e website and ezine publishers.
Photos requests are starting to happen. Lately when one of my articles
has been accepted, the webmaster has asked me for a photo, so now I
include on the list-serve submissions under my URL and Mailto:, "Photo
available here:
http://www.myphoto.com/me.jpg."
You might want to give it a try. As one syndicator wrote me, "so the
reader can see you and imagine having a
relationship with you."
Once you're established, consider not requiring the courtesy copy. It
could slow down a busy editor just enough to pass over you and choose
someone else's article.
©Susan Dunn, Marketing Coach,
http://www.webstrategies.cc
. Web strategies for coaches and entrepreneurs; web design, article and
top-ten writing service, individualized marketing plan.
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