"15 Tips For Getting Your Web Site Listed in the
Search Engines"
1. Each page should have a different title, meta
description and meta keywords. The information should be appropriate to
the particular page, not generic to the site.
2. Use your main keywords in the page title, meta
description and meta keywords tag. Put your most important keywords
first.
3. Use the same keywords in the first few lines of
text immediately following the BODY tag, naturally sprinkled throughout
the content and also at the foot of the page if possible.
4. Don't repeat any word more than three times in
either the title, meta description or meta keywords tags.
5. Don't include a keyword in the meta keywords
tag that is not present somewhere in the visible page content.
6. Using spaces instead of commas to separate
keywords in the meta keywords tag ensures search engines can group
words to exactly match search phrases. e.g. some engines might not
match for 'submit url' if your tag says "url submit,url submission"
7. With keywords, less is more. The fewer the
words in your title, meta description and meta keywords tags, the more
relevancy points a search engine will give each (e.g. 100% divided by
20 words gives 5% relevancy points for each word. 100% divided by 5
words gives a 20% relevancy for each).
8. Submit every page of your web site to all of
the major search engines (except for those that expressly forbid it, or
only allow root URL/homepage submission). You may be surprised at which
pages rank well.
9. Submit one page to each search engine every
day.
10. Submit a different page each day.
11. Avoid online auto-submitters unless you are
sure they really work. Though some do, many more don't, or are simply
ignored by the search engines. To be safe, submit to the major engines
by hand.
12. Make a minor change to the page before each
submission, so that the search engine spider will see it as new. Most
search engines place more importance on new pages. In addition,
updating the page helps prevent the engine from thinking you are
spamming it, by submitting an identical page multiple times.
13. Once a page has a top 20-40 listing at a
search engine, do not re-submit it to the same engine unless it drops
out of this range. Since search engine algorithms change often, you are
better not re-submitting at all, but following tip 14 below.
14. Modify, or 'tweak' copies of your listed pages
to improve ranking. Make some substantial changes to the body text.
Submit the copy. Leave the listed page alone, else you may lose the
position you already have.
15. Never submit pages that are exact duplicates
of others. If you need duplicate pages on different URL's, prevent
search engine spiders from visiting them by using the robots exclusion
meta tag or your .htaccess file.
Not all of the tips above are applicable to every
search engine. However, habitually following them all will improve your
chances of decent results (unless you wish to target the different
search engines individually, with pages specially optimized for each).
© 1999-2000 Azam Corry "Do it Better. Do it
Faster. Do it Right!"
Online since 1998, Azam Corry can help you
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