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"Tips to Improve Your Conversion Rates"
There's a lot more to converting visitors to customers than simply
getting them to your site. That is only the first step. Once you start
getting visitors to your site, the next leg of the journey begins.
*First of all, you have to create an instant attraction with an
esthetically pleasing site. People are naturally attracted to things
that are pleasing to the eye: shiny stones, attractive people, fine
clothing, etc. We've been taught that, if something looks good, it is
good. So don't scrimp on the site design. If you don't have the design
skills to create an attractive site, there are plenty of web designers
out there who can create an attractive site for a reasonable price.
*Don't be a number hog. You could get millions of people coming to your
site, and still not covert a one of them to a customer, because you
aren't necessarily drawing the right people. The wrong visitors waste
time and bandwidth and slow you down from serving the right people.
Find a package that can be installed in your site to track your
traffic. What you want to get out of your stat package, aside from
conversion rate and total traffic, is to get a better picture of who
you are attracting to your website. You may find that the people you
are attracting are never going to buy anything; in which case, you need
to change your search engine key words or marketing.
*Don't make your visitors work hard to buy from you. What if you walked
into a store and found something you wanted to buy, but then you had to
navigate your way through a maze to find the checkout counter? You
would probably quit halfway though, which is what you visitors will do
if you don't make your navigation and point of entry clear and simple.
By Kevin Nunley
http://www.drnunley.com
Website not selling? Get Kevin's MASSIVE 1-2-3 Promotion Program. You
get a press release sent nationwide, article to 2,200 editors, killer
sales letter, and ezine ads to thousands. See http://drnunley.com/copywriting.htm
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