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"Things You Should Know if You're Marketing on
the Internet"
1. According to Nielson NetRatings, the US accounts for 29% of the
global Internet access universe, Europe, 23%, Asia-Pacific, 13%, and
Latin America, 2%.
2. The US still leads in web usage. As of May '03, the number of
sessions/visits per month for US individuals was 30 at home, 66 at work
with 25 hours spent online. Figures for the UK: 23 sessions a month
(home and work combined), average time spent, 11 hours. For Australia,
25 sessions
per month (home and work combined), with 13 hours spent online.
3. Genex and Jupiter Research both report consumers will forego low
prices and brand-preference if they have a poor online experience. 65%
of the US Internet users surveyed said they won't patronize a poorly
design site even if it's their favorite brand.
4. According to the Pew Internet & American Life Project, 76% of
Americans use the computer. The average American Internet user is
young, white, employed, well-educated, wealthier, and suburban. Gender
is balanced equally among Internet users. The highest percentage of
users have a household income over $75k a year and some college.
5. 47% of all US users fall in the age range of 30-49.
6. When asked to describe what the Internet was like (meeting place,
bank, peep show, library, shopping mall, school) 51% chose the term
"library."
7. 29% of online consumers are "both relatively high-spenders and
inclined toward merchant loyalty," says Jupiter Research, "so long as
the merchant provides a positive online experience, including an
easy-to-use Web site."
8. "High or hidden shipping charges have led 44% of buyers to reduce
their purchases at certain stores, and 36% of buyers have stopped
buying because they have been required to register at certain stores."
a store.
9. According to Economist Intelligence Unit (EIU), Sweden has overtaken
the US in terms of "e-readiness," defined as "the extent to which a
country's business environment is ready for Internet-based commercial
opportunities. Ranking is based on factors such as connectivity and
technology infrastructure, business environment, consumer and business
adoption, social and cultural infrastructure, and legal and policy
environment and support services." They attribute the downturn in the
US economy for the new dominance by Scandinavian countries in
particular.
10. 580 million people worldwide now have Internet access, as opposed
to 563 million in the 3rd quarter of 2002. Leaders: The US posted the
largest increase in number of adults, but as a percentage of
population, Spain saw a 22% increase. Germany, the UK and Italy have
the largest at-home Internet populations in Europe. Sweden, Hong Kong
and the Netherlands and Australia have the most mature Internet
markets. (Nielsen NetRating, 2003)
11. According to CyberAtlasInternet, a sample of e-commerce sites
recorded a 72.5% failure rate. The week before Mother's Day (2003),
TeaLeaf analysts uncovered Web application errors in 75% of the gift,
card, candy and flower sites they examined, with almost 65% attributed
to user failure errors, which typically go undetected by site
administrators.
©Susan Dunn, Internet Marketing Coach,
http://www.webstrategies.cc
. Market research,
web design, web critique, computer remote help,
marketing plans and proposals, strategies that
work.
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